1-Page: A Disruptive Talent Management Firm - Does Joanna Riley Deserve another Chance?
| Case Code: LDEN190 Case Length: 14 Pages Period: 2011-2015 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization : 1-Page Industry :Business & Consumer Services Countries : United States Themes: Entrepreneurship, Ethical Leadership, Ethics in BusinessStrategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
US-based 1-Page, a talent management firm, which used proprietary software to connect employees with prospective employers was founded by Joanna Riley (Riley). Riley was of the view that the conventional Resumé was losing its reliability and significance and there was a need for an effective alternative method that promised a better strike rate and a reliable hiring solution. Inspired by a book authored by her father Pat Riley, ‘One Page Proposal’, Riley came up with business software, which promised a more emphatic, smart, and efficient way of presenting a job proposal to the employers. Riley then introduced a software-as-a-service platform, which presented the job seekers as innovators and idea-generators. In November 2014, 1-Page acquired Branchout from Facebook for $ 5.4 million. But it could not take advantage of the millions of profiles with Branchout as Facebook objected to it. This has led to problems in 1-Page, and the clients who subscribed for its services did not renew those. The existing software could not meet the clients’ expectations, which impacted the company’s business. While Riley wanted to come up with new strategies to revive 1-Page, the board had replaced her with a new CEO.
Issues
The case is structured to achieve the following teaching objectives:
- Examine the Traits of an entrepreneur.
- Discuss the importance of Ethics in entrepreneurship.
- Analyze the Role of ethics in the sustenance of entrepreneurial ventures.
Contents
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Introduction
Background
Branchout Acquired
Bullish Outlook
Fissures
Branch ‘out’
Client Decline
Future
Hostile Board
Exhibits
Keywords
Entrepreneurship; Ethics in Entrepreneurship; Recruitment; Technology in Recruitment; Governance; Role of Board; Backdoor listing; Silicon Valley Entrepreneur; Hiring Solutions; Proprietary Software; Sustenance of Entrepreneurial Ventures.
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